Designing a Course in Business Communication

Autor/in	Andrews, Deborah C.
Titel	Designing a Course in Business Communication
Quelle	In: Business and Professional Communication Quarterly, 85 (2022) 3, S.349-369 (21 Seiten) PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Andrews, Deborah C.)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	2329-4922
DOI	10.1177/23294906221105286
Schlagwörter	Curriculum Development; Business Communication; Business Administration Education; Problem Based Learning; Communication Strategies; Cooperative Learning; Design; Thinking Skills + Suchen Sie Ihr Suchwort? Curriculum; Development; Curriculumentwicklung; Lehrplan; Entwicklung; Unternehmenskommunikation; Problem-based learning; Problemorientiertes Lernen; Kommunikationsstrategie; Kooperatives Lernen; Denkfähigkeit
Abstract	Design thinking, broadly understood as an organizational and entrepreneurial process aimed at innovative problem solving, has been productively incorporated by scholar-teachers in rhetoric, writing studies, and technical communication. Business communication offers similar opportunities. After briefly explaining design thinking and reviewing related scholarship and pedagogy, the article traces the process of creating an innovative course in business communication through each phase or mode of this recursive method: empathizing with users, defining the problem, ideating and prototyping solutions, and testing and evaluating the prototypes. The article positions course design as a project grounded in radical collaboration, with diverse colleagues as well as students. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01